Oregon Convention Center URA: Overview
The Oregon Convention Center Urban Renewal Area (OCCURA) was originally conceived and adopted to take advantage of the significant investment that was made in eastside MAX and the Oregon Convention Center.
Plans call for leveraging these important projects to facilitate the redevelopment of the Lloyd District, increase its economic viability and role within the central city and improve its connection to downtown.
The URA boundary was amended in 1993, in response to the adoption of the Albina Community Plan to include NE Martin Luther King, Jr. Boulevard from Russell Street to Rosa Parks Way.
The OCCURA is divided into two primary areas, the Lloyd District and the MLK/Alberta Area.
- Build employment, tourism, and housing opportunities
- Capitalize on major public and private investments
- Make transportation and related improvements key to development of the area
- PDC works with area residents, associations, and businesses to update objectives and project plans as needed , consistent with the URA plan goals.
- Assist the community in achieving its vision as defined by the Albina Community Plan and associated neighborhood plans
- Implement the Martin Luther King, Jr. Blvd. Action Plan goals, strategies and objectives
- Carry out projects and support private activities that promote commercial revitalization, increase community wealth through local ownership and employment
- Preserve and create middle-income and affordable owner and rental housing opportunities
- Improve infrastructure and the streetscape environment
- Meet community needs for local goods and services by making loans and grants available to businesses and property owners
- Help spur revitalization via key catalyst redevelopment projects at critical nodes
The 1993 Albina Community Plan, inner Northeast Portland’s planning and vision document, called for an extension of the Oregon Convention Center Urban Renewal Area to include parts of Martin Luther King, Jr. (MLK) Blvd and Alberta Street. The plan guided development to occur in nodes of commercial activity supported by residential and mixed uses along the boulevard. Building on the Albina Community Plan, the PDC adopted the MLK Boulevard Commercial Development Strategy in 1998 to guide private investment in the area.
In 2006, an inter-bureau team was organized to refocus limited public resources to further revitalization on MLK Blvd. After extensive outreach to gather the priorities and goals of the community, the Martin Luther King, Jr. Blvd. Action Plan was approved by the PDC Board in June 2006. The Action Plan identifies 35 action items for public and private partners to implement, along with a set of metrics to guide and track progress.