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Neighborhood Prosperity Initiative & Main Street Network

The Neighborhood Prosperity Initiative (NPI) and Main Street Network is a PDC program focused on community economic development at the neighborhood scale. A community-driven, self-help approach is at the heart of this work. With grants, training, and support from PDC, each district is responsible for planning and implementing projects to improve the local commercial district.

Each organization is led by a board of directors, staffed by a district manager, and guided by input and participation from neighbors, businesses and community groups. District managers develop relationships with district businesses and work with the board and other volunteers to implement specific projects that drive business growth.

The NPI and Main Street Network is a key component of the City’s Neighborhood Economic Development Strategy (NED) - a citywide initiative to foster economic opportunity and neighborhood vitality throughout Portland neighborhoods, with a focus on low-income and communities of color.

In order to ensure that program benefits are shared by all community members, each district will develop and implement a District Equity Strategy that addresses leadership, outreach, and the distribution of resources. 

Nine Network Districts

In 2009, three districts were selected to participate in the Portland Main Street program through a competitive application process. Two years later the NPI districts were created, with a focus on areas located in priority neighborhoods (outside URAs), experiencing lagging commercial investments, with a higher than citywide poverty rate, and a higher concentration of minority-owned or neighborhood serving businesses.

View a map of the entire network >

Download a PDF of the information on this page >

District Contact Information

Alberta Main Street  Cully Alliance  Midway
Sara Wittenberg
503-683-3252 or email
website | map
A project of NAYA
Michael Rasmussen
503-789-2593 or email
website | map

Lori Boisen
971-207-6553 or email
website | map
 Hillsdale Main Street  Parkrose  Jade District
JoLonna Windsheimer
503-896-9211or email
website | map
Bridget Bayer
503-964-7807 or email
website | map
A project of APANO
Stanley Moy
971-340-4861 or email
website | map
Our 42nd Ave Rosewood Initiative  St. Johns Main Street

Michael DeMarco
503-893-5542 or email
website | map

Jenny Glass
503-756-8681 or email
website | map
Robin Wright
503-841-5522 or email
website | map

PDC Staff Contact

Dana DeKlyen, PDC
NPI & Main Street Network Program Manager
503-823-3312 or email



PDC offers workshops designed for the leaders of Portland’s neighborhood districts and local organizations. Learn more >

NPI and Main Street Toolkit >

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